The building of a new shopping village for the West Midlands was given the go-ahead this week as development partners U+I and Rioja Developments confirmed receipt of full planning permission.

This is the biggest development of its kind in the West Midlands. It will inject a major investment into the area, provide a huge economic boost and put the area firmly on the designer outlet map.

The phased scheme will cost in excess of £110 million and will create over 1,200 jobs.

Nestled in a valley adjacent to a nature reserve the 26,505 sq m outlet village will provide up to 130 designer outlet stores, new restaurants and around 2,000 car parking spaces within easy access of the M6 and M6 Toll road.

Richard Upton, Deputy CEO, U+I, said: “This is a major investment that could generate more than £500 million of socio-economic improvements over the next ten years and create in excess of a thousand jobs, benefitting Cannock and the wider region and putting this outlet in the top five outlet centres nationally.

We intend to create a unique experience in factory outlet retailing which will complement the beautiful environment, including a real focus on sustainability.”

Giles Membrey, Rioja Developments’ Managing Director, said: “This is a key stage on our journey to make our vision for the Mill Green development become reality. It’s a unique location in terms of both the commercial opportunity and surrounding landscape.”

The area will also benefit from considerable investment in off-site improvements, including the widening of Eastern Way and the addition of much-needed pedestrian crossings. Moreover, Cannock will benefit from a further investment of circa £150,000 for town centre improvements.