Digital marketing provider “Yell” has urged plumbers across the UK to use the Internet to boost their business and gain more customers.

The announcement comes after statistics from Google show that there are 823,000 searches for the keyword ‘plumbers’ in the UK every month, meaning more people needing a plumber are looking online to find one.

New infographic (refer to the picture) has been released today showing how plumbers can best use the Internet as an opportunity to boost their business. It highlights the regular demand for plumbers with many Google searches being location-specific, for example, there were 40,500 queries each month for ‘London plumbers’ alone.

According to the infographic, 58% of all purchase decisions now begin a search through a search engine on the Internet. This suggests the Internet is becoming one of the main search tools for anyone looking for a product or service. Therefore, it is important for plumbers to have online presence on the Internet and make themselves known to the customers.

However, Yell admits that many plumbers feel that the best way to market themselves is by word of mouth and personal recommendation; which remains one of the most reliable ways for plumbers to gain more customers.
Some of the main online channels which plumbers can use to promote themselves include e-mail, online advertising and creating their own website to turn search queries into real customers. Yell also suggest that UK plumbers who do not have a website could be missing out on customers.

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