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The 1.5 million sq ft residential-led development is based on the former Diary Crest site and is expected to create thousands of jobs in the construction industry and boost the trades.
Current plans include demolition of all existing buildings on the site and providing up to 1,150 new homes, business space, local retail and associated services, leisure and a range of community facilities comprising a multi-purpose community building incorporating basement and service level car parking.
The scheme will also see the building of an Urban Square, a public Central Garden Square with communal and private space available on site.
Development Director at Helical Bar, Matthew Bonning-Snook, said: “We are extremely excited about our proposals for Brickfields.
“The Eric Parry design code for the masterplan uses a predominantly natural palette of brick and stone to create sustainable and attractive buildings which, alongside the public realm and amenities, will form a genuine new London community.”
The brick-built homes will be a mixture of affordable, shared and private ownership. The developer and partner Aviva Investors also plan to build 150,000 sq ft of offices, retail and community facilities.
The site is part of the Mayor of London’s and Hammersmith and Fulham’s White City Opportunity Area, set to deliver thousands of new homes and jobs for the capital.
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